Marketing that reports in revenue
Campaigns in Zerno read and write the same records as your pipeline and your order book. So the question “what did this campaign earn?” has an exact, boring, wonderful answer.
Part of the Zerno core — switches on without an integration.
Built on the core, not bolted on
Email campaigns
Compose, segment and send from the platform. Every open, click and reply lands on the contact’s timeline — where sales will actually see it.
Landing pages & forms
Pages and forms that write straight into the core — a submitted form is a lead with a source, not a row in a third-party inbox.
Ad & source tracking
UTM capture, referrer stitching and campaign codes that survive the whole journey — from first click to the paid invoice months later.
Living audiences
Segments defined on CRM and order data — “bought A, never B”, “quiet 60 days” — that update themselves as the core changes.
Automation journeys
Welcome series, reorder nudges, win-back flows — triggered by real events in the core: an order shipped, an invoice paid, a deal gone quiet.
Revenue attribution
Reports measured in orders, revenue and margin per campaign — not impressions. Kill what doesn’t pay, feed what does.
The unfair advantage is the address
Standalone marketing tools can’t see your orders, so they report clicks. Zerno’s marketing module lives at the same address as the money.
They see a click
An ad platform knows a click happened. It will happily take credit for a customer your sales team spent three weeks winning.
Zerno sees the thread
Click → lead → deal → order → invoice → cash. One record, one thread, no guessing between systems.
You see the truth
Budget moves to campaigns that produce margin. The monthly “whose number is right” meeting quietly dies.
Make marketing answerable
Join the private beta and put your campaigns on the same grain of truth as your revenue.